Sledgehammer Creative collaborated with Bev-Hub, Wildcat NIL, and Equity Sports on a marketing initiative to develop vibrant and engaging can designs and packaging for Avery Johnson’s Strawberry Lemonade. Created in support of Kansas State athletics, the project highlights the talent and personality of one of the university’s most promising young athletes. The final visual identity captures the brand’s bold energy while delivering a strong shelf presence designed to connect with fans and stand out in the marketplace.