Avery Johnson Strawberry Lemonade

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Sledgehammer Creative collaborated with Bev-Hub, Wildcat NIL, and Equity Sports on a marketing initiative to develop vibrant and engaging can designs and packaging for Avery Johnson’s Strawberry Lemonade. Created in support of Kansas State athletics, the project highlights the talent and personality of one of the university’s most promising young athletes. The final visual identity captures the brand’s bold energy while delivering a strong shelf presence designed to connect with fans and stand out in the marketplace.

Purple and black Avery Johnson Strawberry Lemonade cans. They are scattered randomly on their sides.

Can Design

Purple and black Avery Johnson Strawberry Lemonade 4-Pack Boxes. There are two side by side.

Packaging Design

Stack of Avery Johnson Strawberry Lemonade sales sheets.

Marketing Sheets